Transformers (2007-2014)

Murphy and DeSanto developed the project in 2003, and DeSanto wrote a treatment. Steven Spielberg came on board the following year, hiring Roberto Orci and Alex Kurtzman to write the screenplay. The U.S. Armed Forces and General Motors (GM) loaned vehicles and aircraft during filming, which saved money for the production and added realism to the battle scenes. Hasbro’s promotional campaign for the film included deals with various companies; advertising included a viral marketing campaign, coordinated releases of prequel comic books, toys, and books, as well as product placement deals with companies such as GM, Burger King, and eBay.Transformers received mixed to positive reviews from critics and fans. It is the 87th highest-grossing film of all-time and was the fifth highest-grossing film of 2007, grossing $709 million worldwide, with an estimated 46 million tickets sold in the US. The film won four awards from the Visual Effects Society and was nominated for three Academy Awards, for Best Sound Editing, Best Sound Mixing, and Best Visual Effects. LaBeouf’s performance was praised by Empire, and Cullen’s reprisal of Optimus Prime from the 1980s television series was well received by fans. It was soon followed by four sequels and a prequel: Revenge of the Fallen (2009), Dark of the Moon (2011), Age of Extinction (2014), The Last Knight (2017), and Bumblebee (2018).